Local SEO privacy policy

Last updated November 13, 2026

Local SEO by Finlivo manages Google Business Profiles for local businesses: it publishes posts and photos, replies to reviews and prepares reports. This page explains what data it uses and why.

What we store

Your account (name and email), the businesses you add, and what you give us to work with: business details, keywords, service areas, photos, post and reply drafts, schedules and report settings. We also keep a record of each action we take on your profile, so the calendar and reports can show it.

Google user data

When you connect a Google account, you grant access to the Google Business Profile APIs (scope business.manage). With it we:

• read the business locations you manage, so you can choose which ones to connect;
• create, update and delete posts and offers that you or your schedule set up;
• upload photos you add to your media library;
• read reviews and post, change or remove our replies;
• read performance figures (views, calls, website clicks, direction requests and search terms) for your reports.

We store the access tokens encrypted on our servers and use them only for these actions. We do not change your business name, address, phone, hours or categories unless you ask us to.

Local SEO’s use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Google user data is never sold, never used for advertising, and never used to train general AI models. People at Finlivo read it only with your permission, for support, for security, or where the law requires.

AI writing

Post drafts, photo captions and review replies are written with Anthropic’s Claude. To write them we send the business details you gave us and, for a reply, the text of that review. Anthropic does not use this data to train its models.

Competitor data

Competitor figures (rating, number of reviews and photos) come from public Google Maps listings, collected through a data provider. They are about other businesses, not about you or your customers.

Where it is kept

On our servers (Amazon Web Services and Vercel) with access limited to your account. Report emails are sent through our email provider.

Your choices

You can disconnect a Google account at any time in the app, or remove our access at myaccount.google.com/permissions. When you disconnect, we delete the stored tokens straight away. You can ask us to delete your account and all its data, which we do within 30 days. Posts, photos and replies already on your Google profile stay there, and you can remove them in Google.

Contact

Questions about your data: privacy@finlivo.app.